Hi, I'm Hari

Business & Marketing Student Combining Strategy, Insights, and Design

I'm a soon-to-be University of Waterloo graduate interested in marketing and business strategy. I bring together research, data, business thinking, and design to understand problems and develop solutions that make sense for both customers and businesses.

Arts & Business
Communications & Design Practice

Selected Work

A selection of projects that show how I solve business problems.

View All Work

Doctor Golf

Operational Strategy
Academic Case Study

Developed a 12-month operational strategy targeting 35–40% faster approvals, 40–55% shorter repair times, and stronger customer retention.

Lambton Custom Flooring

Growth Strategy
Academic Case Study

Analyzed declining profitability and developed a growth strategy with a new service opportunity projected to generate approximately $288K in annual revenue.

NANAWorks

Brand Strategy
Product Design

Developed a cohesive brand and digital product concept designed to support employment and coaching opportunities for neurodiverse users.

Haltech Annual Report

Marketing Communications
Information Design

Translated complex company information and performance data into a clear, accessible annual report for stakeholders.

What I do

I combine business strategy, customer understanding, data, and design to drive growth and make better decisions.

Marketing

Capabilities

  • Marketing Strategy
  • Market Research
  • Customer Insights
  • Competitive Analysis
  • Content Strategy
  • CRM & Lead Generation

Tools

Data Analytics

Capabilities

  • Data Analysis
  • Statistical Analysis
  • Data Visualization
  • Survey Analysis
  • Quantitative Research
  • Business Analysis

Tools

Design

Capabilities

  • UX / UI Design
  • User Research
  • Prototyping
  • Usability Testing
  • Visual Communication
  • Brand Design

Tools

Development

Capabilities

  • Web Development
  • Low-Code Development
  • CMS Development
  • Responsive Design

Tools

why work with me

From insights → impact

I turn research and data into clear strategies, thoughtful decisions, and work that solves real world business problems.

U
1. Research

Understand the problem

I research markets, customers, competitors, and environments to understand what's really happening.

2. Analyze

Find what matters

I work with qualititative and quantitative data to identify patterns, opportunities, risks, and key insights

3. Strategize

Decide what to do

I connect customer needs with business objectives and turn findings into clear, practical recommendations

4. Communicate

Make the idea clear

I use visuals, designs, presentations, and writing to make complex ideas easy to understand and act on.

let's connect

Let's work together

I'm currently interested in opportunities in marketing, business strategy, analytics, and related roles. If you think I'd be a good fit for your team, I'd love to connect.

Email Me

harikdlal@gmail.com

LinkedIn

www.linkedin.com/in/hari-lal-4a683a249

Resume

View My Resume →